ABSTRACT
The web publishing strategy of media organizations is a very important factor in their success. The aim of the strategy is to cover their audience’s news article consumption needs, but is this valid? In order to address this question, this paper compares data from two studies, namely a study that explored the publishing patterns of the top 22 Greek media websites and a second study that focused on web news article consumption habits. The results indicate that there are various deviations between the compared data, and thus the study concludes that Greek media organization publishing strategy is not aligned with the audience consumption needs. The identified discrepancies have to do with the published news articles after 14:00 during weekdays as well as the news articles that are available during weekends. Additionally, it seems that media organizations publish a very limited number of articles on specific thematic categories that the audience is interested in reading. Specific actions were also proposed in order to alleviate those deviations and thus improve the readability of the media organizations.